Geoff Daily is Bifrost’s Chief Revenue Officer. Geoff is a communications, business, and technology strategist. With experience working across a variety of industries, Geoff is a long-time advocate for helping organizations imagine, plan, and implement strategies for leveraging technology to improve efficiencies and open up new opportunities for growth. He’s experienced first hand how the real barriers to digital transformation efforts aren’t just technical infrastructure but also having to change the social infrastructure of people, processes, and behaviors. He’s excited about the opportunity to help oil and gas companies unlock the full power and potential of the data that’s too often trapped in systems like SCADA and historians.